Ambassador Elajoe is an award winning Rapper/Producer, African Peace Ambassador & and entrepreneur, amongst other things.
He is regarded as one of the pioneer figures who helped structure & project the Nigerian/African Hip-hop industry to the world at large.
While he has been in the industry since the 90’s, establishing his DARK CYPHA ENTERTAINMENT imprint (which officially turned 25 years) to provide different services to different companies, record labels and individuals alike, he however gained popularity as rapper & producer of the award winning single ‘STREETHOP’ by THOROUGHBREDS (a pioneer Hip Hop coalition he later became a part of) & of course his monumental contribution on the legendary, DJ JIMMY JATT’s award winning/chart-topping song ‘STYLEE’ featuring two other legends 2BABA and MODE NINE.
He made history by being the 1st Music Coordinator/Director for the 1st ever BIG BROTHER NIGERIA REALITY TV SHOW, the Biggest Reality TV Show In Africa, using this medium to promote African especially Nigerian music across the African continent and the World at large. This singular move was instrumental in propagating Nigeria’s dominance in music, lifestyle & pop culture across Africa & the world.
He has played integral roles, in different capacities, at events promoting upcoming/established Nigerian and African artistes as well as events which have brought international award winning superstars/legends to Nigeria such as GURU (RIP), TALIB KWELI, NAS, SALT N PEPA, DJ TIM WESTWOOD, LAURYN HILL, KRANIUM to name a few.
He has been announced by ‘WORLD CUP OF HIPHOP’ as the FIRST and only African (for now) to be part of the organisation’s Global Senior Executive Committee.
The appointment came at a period where the legendary HIPHOP enthusiast is creating new ideas necessary to bring investors into the industry.
WORLD CUP of HIPHOP celebrates the global culture and talent of hip hop.
Her mission is to bring together the best and brightest of the hip-hop community who are striving to make a difference in music and culture worldwide.