Frontline alcoholic beverage, HERO Lager has reaffirmed it's commitment to continually invest in music talents in Nigeria.
The reaffirmation is evident in the brand's new venture, HERO Music Bootcamp, which kick-started in the coal city of Enugu, capital of Enugu state.
The project signs up carefully selected music talents under one roof for weeks, to create artistic works inspired by HERO,and subsequently embark on a tour of 4 cities in Nigeria, to be announced at a later date.
From the abundance of underground talents in Nigeria, the HERO Music project features indigenous stars namely; Dandizzy, IfexG, Acetune, Ikpa Udo, Zani Vibes, Ife Music, Kodo Pearl, Sparkle Tee, having them team up with already signed HERO Lager ambassadors, Kolaboy and Jeriq, to create music with talented producers; Barmy, Skitter, Major Bangz and Kezyklef, enjoying creative direction by veteran rapper, illBliss.
Since commencement, the artistes have engaged in criss-crossing of ideas, concepts, and melodies to interprete the HERO message "Urudia" which means there's worth within you.
The initiative is driven by the vision of Hero Lager Beer as a brand that recognizes and rewards the real worth of talents, following their music journey throughout the years enough to admire their tenacity and hard work.
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